Packaging Design for Felipas Fries

Packaging Design for Felipas Fries  / World Brand Design Society

Salvartes Design - Felipas

Franjuba, a company specialized in breadsticks and other snacks, wanted to create a set of new products that could break with the traditional breadstick. To develop the identity, we relied on the general symbol of conquests: the flag (an example of this is the arrival of the man to the moon and the mythical American flag that was placed there), took the F from the brand’s name to simulate a mast with a flag fluttering in the wind. The image of the product is based on the main ingredients (for example, cheese-flavored breadsticks, ham with tomato, etc.) and characterized by overlapped illustrations, which make the ingredients become pirates, ships or sailors.

Packaging Design for Felipas Fries  / World Brand Design Society
Packaging Design for Felipas Fries  / World Brand Design Society
Packaging Design for Felipas Fries  / World Brand Design Society
Packaging Design for Felipas Fries  / World Brand Design Society
Packaging Design for Felipas Fries  / World Brand Design Society

Design Agency Name: Salvartes Design
Article Title: Packaging Design for Felipas Fries
Brand / Project Name: Felipas
Project Type: Corporate Brand Creation
Strategic Deliverables: Corporate Brand Strategy
Design Deliverables: Consumer Graphic Packaging Design
Location: Spain
Market Country: Spain
Market Region: Europe
Project Type: Agency Commercial, Published
Project Category: Snacks
Consumer Packaging Format: Bag
Consumer Substrate / Material: Plastic