American West Coast Whiskey

American West Coast Whiskey / World Brand Design Society

Chen Design Associates - Wayward Whiskey Brand Packaging

Santa Cruz small craft distillery, Venus Spirits wanted a striking personality for its sustainable blue agave, gin and whiskey product lines, appealing to a younger audience. Chen Design Associate's branding and packaging for Wayward Whiskey was inspired by the 1792-94 whiskey rebellion. The result is both rustic and clean, nostalgic and contemporary.

The design for Wayward Whiskey gives a nod to an American heritage while raising the flag for the west coast. It makes bold promises and the spirit delivers on them. If Ernest Hemingway and Hunter Thompson had a bare knuckle fistfight, Wayward Whiskey is what they would sit down to drink at the end of it.

American West Coast Whiskey / World Brand Design Society
American West Coast Whiskey / World Brand Design Society
American West Coast Whiskey / World Brand Design Society
American West Coast Whiskey / World Brand Design Society

Design Agency Name: Chen Design Associates
Article Title: American West Coast Whiskey
Brand / Project Name: Wayward Whiskey Brand Packaging
External Design Credits : Creative Director: Joshua C. Chen
Art Directors: Jon Campbell, Max Spector
Designers: Ryan Bosse (logo) / Max Spector (packaging)
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Tone of Voice
Design Deliverables: Consumer Branding, Consumer Graphic Packaging Design
Location: United States America
Market Country: United States America
Market Region: North America
Project Type: Agency Commercial, Published
Project Category: Spirits
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass