"CDA's thought-Provoking Partnership Style is Rare and Powerful."
Chen Design Associates - Purist Brand Launch
Chen Design Associate's launch for Purist is a confident, modern brand that accomplishes far more than the debut of an exceptional water bottle line. Our team developed an enduring identity and comprehensive campaign that asserts quiet authority and a bold aesthetic to set Purist apart in the competitive hydration market. The technology that gives Purist its unmatched versatility is inspired by the power of nature. Our brand strategy approach from the outset was to ground the company’s ethos in the natural world, while expressing their identity through a contemporary, urban point of view.
To elevate the product for various consumer environments, we created a minimalist packaging system for all bottles and lids. Stripping down to the most essential copy and design elements, we establish Purist’s distinctive voice amid the retail noise, captivate attention, and bolster brand loyalty. Our creative campaign to launch the Purist brand and its first release, brought together CDA’s expertise in powerful ways. We provided integrated strengths in photography, video, messaging, and developed the identity and brand voice across print catalog, ads, trade show booth, and environmental graphics.
Design Agency Name: Chen Design Associates
Article Title: "CDA's thought-Provoking Partnership Style is Rare and Powerful."
Brand / Project Name: Purist Brand Launch
External Design Credits : Creative Director: Joshua C. Chen
Design Director: Tracy White Taylor
Designers: Kelly Wahlstrom (Senior Designer), Jackie Wade (Senior Environmental Graphic Designer), Bernee Briones (Designer), Saree Rice (Production Design Manager), Kenny Jong (Design Assistant)
Photography: Matt Sartain (featured), Jen Siska
Videography: Alexis Tjian (Photo & Video Director), Sasha Freedman (Senior Video Producer), Arsenii Vaselenko
Strategy: Becky Luoh, Irene Kim Shepherd
Copywriting: Kathryn Hoffman, Casey Flaherty
Project Manager: Chris Kiuchi
Production Credits : Lahlouh
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Tone of Voice, Consumer Product Brand Architecture
Design Deliverables: Consumer Brand Identity, Consumer Brand Experience, Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Brand Digital, Consumer Advertising
Location: United States America
Market Country: Multiple Countries
Market Region: Global
Project Type: Agency Commercial, Published
Project Category: Health and Beauty
Consumer Packaging Format: Bottle, Tag, Sleeve
Consumer Substrate / Material: Pulp Paper