Coffee Verano Brand Design
BREAK DESIGN - Coffee Verano
The new coffee brand VERANO is a collaboration among Italian design agency BREAK and the group of companies KDV.
The product line includes coffee beans, instant and ground coffe, on flow-pack packaging format.
The agency was requested to develop a bright and memorable design for a premium class product. The creative concept is based on geometric shapes and bright color contrasts, that emphasizes the emotional character of the brand. The logo is made with strict and elegant font with personalized graphic elements.
The shoot of product zone was carried out in Milan with a professional “barista”.
Design Agency Name: BREAK DESIGN
Article Title: Coffee Verano Brand Design
Brand / Project Name: Coffee Verano
External Design Credits : Art Director : Simona Baldo , Alessandro Di Bello
Graphic designer: Alla Constantinova
Account team: Olga Manoilenko, Giorgio Garavaglia
Photographer: Velvet Studio
Food stylist: Aura Basso
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Tone of Voice, Consumer Brand World
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Brand Creation, Consumer Graphic Packaging Design
Market Country: Russia
Market Region: Multiple Regions
Project Type: Agency Commercial, Published
Project Category: Beverages
Consumer Packaging Format: Flow-Pack
Consumer Substrate / Material: Plastic