Single Estate 100% Kona Coffee Roaster Elevates Identity and Packaging
Chen Design Associates - Kona Coffee Purveyors
Hawaii’s finest artisan Kona coffee roaster had a brand presence that fell short of its promise to “lavish care and attention to every detail from the coffee blossom to the cup.” Kona Coffee Purveyors sought Chen Design Associates to invigorate and reimagine its brand from the inside out, in time for its flagship cafe opening in Waikiki’s newly renovated International Market Place.
We created the brand's custom typeface and mark with companion monogram to honor the premium coffee company's island estate origins. Our comprehensive identity and packaging rollout included this exclusive gift package utilizing metallic foils, embossing, and magnetic closure. The luxurious unboxing experience reveals a heritage-inspired map and showcases three custom-fit packages which we design for each of their single-estate 100% Kona coffees.
Design Agency Name: Chen Design Associates
Article Title: Single Estate 100% Kona Coffee Roaster Elevates Identity and Packaging
Brand / Project Name: Kona Coffee Purveyors Branding and Packaging
External Design Credits : Creative Director: Joshua C. Chen
Art Directors: Joshua C. Chen
Designers: Kimberly Low, Ryan Bosse, Joshua C. Chen
Production Credits : Pacific Bag Inc.
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Tone of Voice, Consumer Product Brand Architecture
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Retail Design
Location: United States America
Market Country: United States America
Market Region: Multiple Regions
Project Type: Agency Commercial, Published
Project Category: Beverages
Consumer Packaging Format: Bag, Box
Consumer Substrate / Material: Paper