The Impression of a Limited Edition Work of Minimalist Art

Chen Design Associates - Venus Spirits Gin 1.jpg

Chen Design Associates - Venus Spirits Gin

Santa Cruz small craft distillery, Venus Spirits wanted a unique and bold personality for each of its sustainable blue agave, gin, and whiskey product lines. Elegant and spare, the gin identity and packaging Chen Design Associates developed aligns most directly with the parent brand we created. Prominent spaces mark the particular blend’s number and a specific batch out of a total gives the distinct impression of a limited edition work of minimalist art. 

Fine attention to typographic details of variety, color, line weight and proportion, balance with refreshing negative space to highlight specifics such as locally-sourced, organic botanicals. The texture of the label stock further conveys a feeling of exclusivity, setting apart the small batch, artisanal quality of Venus Spirits gin from others.

The Impression of a Limited Edition Work of Minimalist Art / World Brand Design Society
The Impression of a Limited Edition Work of Minimalist Art / World Brand Design Society
The Impression of a Limited Edition Work of Minimalist Art / World Brand Design Society
The Impression of a Limited Edition Work of Minimalist Art / World Brand Design Society

Design Agency Name: Chen Design Associates
Article Title: The Impression of a Limited Edition Work of Minimalist Art
Brand / Project Name: Venus Spirits Gin Packaging
External Design Credits : Creative Director: Joshua C. Chen
Art Directors: Jon Campbell, Max Spector
Designers: Max Spector
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Tone of Voice
Design Deliverables: Consumer Brand Identity, Consumer Graphic Packaging Design
Location: United States America
Market Country: United States America
Market Region: North America
Project Type: Agency Commercial, Published
Project Category: Spirits
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass, Pulp Paper