Vodka Clout, Pinky Out: BRIGADE Helps Launch SVEDKA Rosé

Vodka Clout, Pinky Out: BRIGADE Helps Launch SVEDKA Rosé / World Brand Design Society

 BRIGADE - SVEDKA ROSÉ

Changing the Rosé conversation

We worked closely with SVEDKA to design and launch their first vodka brand extension: SVEDKA Rosé. In addition to concepting, designing, and producing the packaging for the product, we worked with the marketing team to alleviate potential communication challenges inherent to launching an innovative product that consumers are not familiar with. From headlines to visual hierarchy, we created a strategic and disruptive creative platform that harnessed the momentum of rosé and engaged an LDA millennial+ audience off-premise.

Vodka Clout, Pinky Out: BRIGADE Helps Launch SVEDKA Rosé / World Brand Design Society
Vodka Clout, Pinky Out: BRIGADE Helps Launch SVEDKA Rosé / World Brand Design Society
Vodka Clout, Pinky Out: BRIGADE Helps Launch SVEDKA Rosé / World Brand Design Society

Design Agency Name: BRIGADE
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Vodka Clout, Pinky Out: BRIGADE Helps Launch SVEDKA Rosé
Brand / Project Name: SVEDKA ROSÉ
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Tone of Voice
Design Deliverables: Consumer Branding, Consumer Brand Identity, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Retail Brand Design, Consumer Brand Digital Design, Consumer Brand Advertising
Location: United States America
Market Country: United States America
Market Region: North America
Project Category: Spirits
Consumer Packaging Format: Bottle