Sparkling Mineral Water Radenska in a Can

Sparkling Mineral Water Radenska in a Can / World Brand Design Society

Studio Sonda -  Radenska Sparkling Mineral Water

Who says water can’t be fun? It was love at the first bubble

Radenska is a natural sparkling mineral water that springs from the source of Kraljevi vrelec in Slovenia and has been present on the market since 1869. It is known for its specific taste, which, among other things, results from a combination of dissolved minerals and natural bubbles of carbon dioxide. In 2019 the famous water brings innovation, wishes to get closer to younger consumers, but also creates a concept to present itself adequately on foreign markets. This is how the new packaging has been conceptualized – it is a can. 

The aim is to approach the contemporary user with an ever-present trend of turning to a healthy life, but shows that drinking water is just as healthy, as it can be a lot of funI This is proven by the playfulness of the new packaging, as well as by the new way of consuming water: from a can, which in itself already represents a particular and funny ritual (sound of can opening, stronger concentration of bubbles than in a classic PET bottle etc.)

Sparkling Mineral Water Radenska in a Can / World Brand Design Society
Sparkling Mineral Water Radenska in a Can / World Brand Design Society

Design Agency Name: Studio Sonda
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Sparkling Mineral Water Radenska in a Can
Brand / Project Name: Radenska Sparkling Mineral Water
Credits :
Creative directors: Jelena Fiskus, Sean Poropat 
Account manager: Mladen Gvozden 
Designers: Aleksandar Zivanov, Andrej Glavicic 
Client: Radenska Adriatic
Project Type: Consumer Brand Creation, Consumer Brand Rejuvenation
Strategic Deliverables: Consumer Research / Insight
Design Deliverables: Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Location: Croatia
Market Country: Multiple Countries
Market Region: Europe
Project Category: Beverages
Consumer Packaging Format: Tin
Consumer Substrate / Material: Metal