Luminous Design Group - Korais Branding
“Korais - Original Wood Making” creates high-quality tailormade wood since 1981. Driven by the originality of craftmanship and the art of wood making, we developed a branding based on natural raw uniqueness.
A monogram that was created was consisted of the letters “K” and “R” in order to serve as a logo giving a family sense to the brand. In the applications the use of extended bold typography contrasts with handwritten elements aiming to generate a strong visual protest.
Design Agency Name: Luminous Design Group
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Korais Branding
Brand / Project Name: Korais Branding
Project Type: Corporate Brand Creation
Strategic Deliverables: Corporate Brand Strategy
Design Deliverables: Corporate Brand Identity, Corporate Branding
Market Country: Greece
Market Region: Europe
Project Category: Manufacturing
Corporate Brand Touchpoints: Graphic Design, Packaging Design, Typography