Rebranding Prost Brewing

Rebranding Prost Brewing / World Brand Design Society

CODO Design - Prost Brewing

At only five years old, Prost Brewing is one of the most popular breweries in Colorado. As they prepare to launch the competitive California and Texas markets, they wanted to update their old branding to match their world class German beer. What started as a conversation about retooling packaging quickly morphed into a rebranding and repositioning project, including core identity and messaging, packaging (spanning 9 different beer bottles and 6-pack carriers, variety pack and case boxes), merch, sales material, environmental design and a fully-responsive website, all built from the ground up.

You can read a more thorough behind-the-scenes look at how we balanced a traditional German look and feel with more contemporary aesthetics over on our blog ( https://cododesign.com/rebranding-prost-brewing/ ).

Rebranding Prost Brewing / World Brand Design Society
Rebranding Prost Brewing / World Brand Design Society
Rebranding Prost Brewing / World Brand Design Society
Rebranding Prost Brewing / World Brand Design Society
Rebranding Prost Brewing / World Brand Design Society
Rebranding Prost Brewing / World Brand Design Society
Rebranding Prost Brewing / World Brand Design Society
Rebranding Prost Brewing / World Brand Design Society
Rebranding Prost Brewing / World Brand Design Society
Rebranding Prost Brewing / World Brand Design Society
Rebranding Prost Brewing / World Brand Design Society
Rebranding Prost Brewing / World Brand Design Society
Rebranding Prost Brewing / World Brand Design Society
Rebranding Prost Brewing / World Brand Design Society

Design Agency Name: CODO Design
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Rebranding Prost Brewing
Brand / Project Name: Prost Brewing
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Brand Strategy, Consumer Tone of Voice, Consumer Brand World, Consumer Product Brand Architecture
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Rebranding, Consumer Brand Identity, Consumer Brand Identity System, Consumer Brand Guidelines, Consumer Graphic Packaging Design, Consumer Brand Advertising
Location: United States America
Market Country: United States America
Market Region: North America
Project Category: Beer and Cider
Consumer Packaging Format: Bottle, Box, Case, Tray
Consumer Substrate / Material: Glass, Pulp Carton