Brand Identity and Packaging Design for Smart Tart

Brand Identity and Packaging Design for Smart Tart / World Brand Design Society

Motto - Smart Tart

How can the toaster pastry become a delicious, nutrition-packed everyday staple? The answer The Smart Co. heard? IMPOSSIBLE! 
But they didn’t believe that rubbish for a minute, and with the help of Motto, dug deep and fought for a smarter tart. A tart we’d be proud to eat. And that’s how the Smart Tart came to be. The Pop Tart aisle hasn't been disrupted in eons until this brand came along. Motto worked with The Smart Co. to develop the strategy, brand identity, brand identity guidelines, packaging design, illustrations and 3D mockups/renderings for the brand.

Brand Identity and Packaging Design for Smart Tart / World Brand Design Society
Brand Identity and Packaging Design for Smart Tart / World Brand Design Society
Brand Identity and Packaging Design for Smart Tart / World Brand Design Society
Brand Identity and Packaging Design for Smart Tart / World Brand Design Society
Brand Identity and Packaging Design for Smart Tart / World Brand Design Society
Brand Identity and Packaging Design for Smart Tart / World Brand Design Society
Brand Identity and Packaging Design for Smart Tart / World Brand Design Society
Brand Identity and Packaging Design for Smart Tart / World Brand Design Society
Brand Identity and Packaging Design for Smart Tart / World Brand Design Society
Brand Identity and Packaging Design for Smart Tart / World Brand Design Society
Brand Identity and Packaging Design for Smart Tart / World Brand Design Society
Brand Identity and Packaging Design for Smart Tart / World Brand Design Society
Brand Identity and Packaging Design for Smart Tart / World Brand Design Society

Design Agency Name: Motto
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Brand Identity and Packaging Design for Smart Tart
Brand / Project Name: Smart Tart Packaging for The Smart Co.
External Design Credits: Angy
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Product Naming, Consumer Tone of Voice, Consumer Brand World, Consumer Product Brand Architecture
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity System, Consumer Brand Guidelines, Consumer Graphic Packaging Design
Location: United States America
Market Country: United States America
Market Region: North America
Project Category: Fresh Food
Consumer Packaging Format: Pouch
Consumer Substrate / Material: Plastic