Branding and Packaging Design for GranoSquare
Valkiria IC - GranoSquare
The redesign of GranoSquare's brand was motivated by the company's need to consolidate itself in the category of healthy foods with a premium granola. The new packaging solution was designed to match this new identity and positioning and also to enable the increase of the product mix for the company's portfolio. The colors had a fundamental role on identifying the granolas, and the new hierarchy of information highlighted the new brand and its most relevant characteristics that consumers are looking for in this type of product, being essential to consolidate the new positioning, making it different from competitors and to increase sales by 25%.
In environmental terms, the new packaging has a positive impact by choosing PET and Polyethylene materials, both recyclable polymers. In addition, the brand is certified with the Eureciclo® seal and 100% of the equivalent that the company distributes on the market is collected and recycled by Brazilian cooperatives, reducing its environmental impact and contributing to the development of the recycling chain in Brazil.
Design Agency Name: Valkiria IC
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Branding and Packaging Design for GranoSquare
Brand / Project Name: GranoSquare
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Rebranding
Market Country: Brazil
Market Region: South America
Project Category: Cupboard Food
Consumer Packaging Format: Pouch
Consumer Substrate / Material: Plastic