Branding and Packaging Design for HATZIYIANNAKIS CHOCO BITS

 2yolk - CHOCO BITS

Dragées Hatziyiannakis, a synonym of top quality and innovation, decided to enter the snacking category with a new range of dragée-type chocolates. The Hatziyiannakis brand name had already been on the retail market for many years, with premium chocolate products, and was well-established in the minds of consumers. The aim was to translate these values into a range of sweet snacks for the people who seek gourmet bites, unusual combinations and select ingredients on the go. The street deli has found its chocolate! The awkward French word ‘dragées’ becomes Choco Bits. Chocolate undertakes a sophisticated balancing act of flavours and textures. Savoury meets sweet, sweet meets tangy, and juicy meets crunchy. A delicious totem of exquisite ingredients composes the experience of each dragée. A Greek brand dares to create its own idiom amid the visual verbosity of snacks, masterfully balancing flavours and textures and claiming the title of ‘street gourmet’.

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Design Agency Name: 2yolk
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Branding and Packaging Design for HATZIYIANNAKIS CHOCO BITS
Brand / Project Name: CHOCO BITS
External Design Credits: Stelios Tzetzias / Studio On photographer, Michail Athanasiou food stylist
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Brand Architecture
Design Deliverables: Consumer Branding, Consumer Brand Identity, Consumer Brand Identity System, Consumer Graphic Packaging Design
Location: Greece
Market Country: Greece
Market Region: Europe
Project Category: Confectionery
Consumer Packaging Format: Flow-Pack
Consumer Substrate / Material: Plasti