New craft Cider Adnams Wild Wave
CookChick Design - Adnams Wild Wave
Adnams, Wild Wave Cider
Independent brand design studio CookChick has developed the positioning, naming, identity, packaging
design for a new craft cider Adnams Wild Wave.
Wild Wave is a collaboration between a Gloucestershire cidermaker and Adnams’ Master Brewer and
Master Winemaker. A unique blend of bittersweet and dessert apples grown in the beautiful foothills of
the Malvern Hills, Wild Wave is a distinctively English cider, from the shires to the shore.
A session craft cider with a small batch feel Wild Wave was designed for maximum impact in a sector
that is gaining interest. The brand identity combines a wave and apple motif. A fusion of the idyllic orchard
countryside of the west with the wild East Anglian coast that surrounds the brewery town of Southwold.
Adnams’ first venture into cider, it follows a series of successful brand extensions led by CookChick that
has seen the Adnams portfolio grow significantly beyond beer into wines and spirits.
Available in the off-trade in 330ml cans and mini kegs and in the national on-trade through Adnam’s
pubs and affiliates, Wild Wave officially launches on 15th March 2019.
A splash in the face with a wild wave of flavours. Refreshing, surprising and delicious. Serve at North
“We are thrilled to have helped Adnams launch their first cider. As designers and creative thinkers we
thrive on helping clients manage growing portfolios. The trick is making it all look effortless, of course.
Particularly for a brand with such charm and charisma like Adnams”
Lee Cook, Founder and Creative Director at CookChick.
Design Agency Name: CookChick Design
Organisation/Project Type: Agency, Published Commercial Design
Article Title: New craft Cider Adnams Wild Wave
Brand / Project Name: Adnams Wild Wave
External Design Credits: Creative Director: Lee Cook Designer: David Huckell Photography: Sarah Groves
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming,
Consumer Tone of Voice, Consumer Brand World
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Rebranding, Consumer Brand Identity, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Location: United Kingdom
Market Country: United Kingdom
Market Region: Europe
Project Category: Beer and Cider
Consumer Packaging Format: Can, Keg, Tin
Consumer Substrate / Material: Metal, Plastic