Seaspoon - Wonderfood from the Deep

Seaspoon - Wonderfood from the Deep / World Brand Design Society

The Collaborators - Seaspoon Brand Creation

Seaspoon Wonderfood from the deep

Seaweed – formerly overlooked beach fodder, now nutrient-rich health wonder! Tim Buckley & Kate Tulberg of Seaspoon challenged us to make a splash with their dried seaweed blends, rich in mystical health benefits. We were asked to create a distinctive logo, packaging and subscription box.

Although the sea conjures up romantic ocean imagery, we wanted to develop a less expected look that would both intrigue and make a statement. 

Based on the positioning of ‘goodness from within’, we created unique characters for each variant wearing fantasy outfits that were from the various seaweed types used in their magical mixes. Carefully fashioned together these flamboyant figures embodied the revitalising and extraordinary character of the brand.

Our vibrant contemporary colours and a modern type-based logo appealed to our youthful foodie audience. Previously thought of as dull and ugly, our hi-end seaweed couture showcases the bright playful colours of UK seaweed varieties. Our bold and iconic designs adorn both large pouches and small one-a-day sachets with drama, class and a touch of magic.

Seaspoon - Wonderfood from the Deep / World Brand Design Society
Seaspoon - Wonderfood from the Deep / World Brand Design Society
Seaspoon - Wonderfood from the Deep / World Brand Design Society
Seaspoon - Wonderfood from the Deep / World Brand Design Society
Seaspoon - Wonderfood from the Deep / World Brand Design Society

Design Agency Name: The Collaborators
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Seaspoon - Wonderfood from the Deep
Brand / Project Name: Seaspoon Brand Creation
Project Type:
 Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice, Consumer Brand World
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Guidelines, Consumer Graphic Packaging Design, Consumer Retail Brand Design, Consumer Brand Digital Design
Location: United Kingdom
Market Country: United Kingdom
Market Region: Europe
Project Category: Condiments
Consumer Packaging Format: Sachet
Consumer Substrate / Material: Metal