Corporate Branding for a Street Food Restaurant in Kentish Town, London
Studio D87 - Lazy Hunter Restaurant
Lazy Hunter is an exciting street food restaurant based in Kentish Town, London that serves best steak and burgers in town. Exciting restaurant requires exciting branding. That being said, the entire idea behind the logo mark was to translate its rich and tasty culture in its visual representation. One of the most important pillars of the name was its key values: Cheekiness, fun, quirky and humour. Simple, stylish with a sprinkle of hunting spirit in mind. These are the phrases that represent what lazy hunter stands for. Knowing that, the goal was to take one particular element and make it the focal point off the brand. Humour was the chosen subject which inspired and drove to create the identity. Setting a trap in a funny way was as much as a metaphor for luring folks in to get their boots polished and knives sharpened for a good meal as well as being community's top spot to get together.
Design Agency Name: Studio D87
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Corporate Branding for a Street Food Restaurant in Kentish Town, London.
Brand / Project Name: Lazy Hunter Restaurant
External Design Credits: Graphic Designer - Dominic Sakalauskas
Project Type: Corporate Brand Creation
Strategic Deliverables: Corporate Research / Insight, Corporate Brand Strategy
Design Deliverables: Corporate Brand Identity, Corporate Branding, Corporate Brand Identity System, Corporate Brand Guidelines, Corporate Graphic Design
Market Country: United Kingdom
Market Region: Europe
Project Category: Hospitality
Corporate Brand Touchpoints: Brand Identity, Graphic Design, Service Design