Geometry Creates Global Packaging for the Campaign “It's Time to Eat Together” for Coca-Cola
Geometry - “It’s Time to Eat Together” for Coca-Cola
Coca-Cola has introduced a new global packaging design, which reflects the essence of its recently launched campaign, “It’s time to eat together”.
The new design shows that differences between age, profession and ethnicity can disappear when people share food around the table.
Explains Geometry LatAm Executive Creative Director, Juan José Posada, “In a world of political, social and economic conflict, we wanted to illustrate that all which potentially separates us can be unscrambled by the pleasure of a meal together. Flavors can achieve globally what religion, politics, culture, and ideologies just can’t.
That’s why great food is accepted everywhere and enjoyed by anyone.
When a flavor is extraordinary, barriers can be knocked down by its power”.
The concept packaging design is a global collaboration of Geometry Mexico and Geometry Romania, and the illustrations were developed by British artist Camilla Perkins.
The new packaging design will be in-store in Latin America, Europe, Africa, Turkey and the Caucasus.
Design Agency Name: Geometry
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Geometry Creates Global Packaging for the Campaign “It’s Time to Eat Together” for Coca-Cola.
Brand / Project Name: “It´s Time to Eat Together” for Coca-Cola
External Design Credits: Illustrator: Camilla Perkins
Production Credits : Credits: Coca-Cola: Aidee Rodrigues - Design Sr. Manager Alejandro Esparza – Brand Manager José María Bezanilla - Imc Manager Illustrator: Camilla Perkins Photography: Latina.La Geometry: Juan Jose Posada - Executive Creative Director LatAm Mauricio Granillo - General Creative Director Santiago Aguilar - Sr. Art Director Víctor Rodríguez - Sr. Art Director Estephanye Lara - Art Director Marco Vázquez - Art Director Florina Alexandru - Group Creative Director Andreea Clincea - Art Director Maria Guseth - Art Director Ana Militaru - Copywriter Mihai Fetcu - Creative Director
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight
Design Deliverables: Consumer Brand Creation, Consumer Graphic Packaging Design
Location: Global Network
Market Country: Multiple Countries
Market Region: Global
Project Category: Beverages
Consumer Packaging Format: Bottle, Can
Consumer Substrate / Material: Glass, Metal, Plastic