HAYASHI Pineapple Cake Gift Box

Oriental Packing Co., Ltd. - HAYASHI1.jpg

Oriental Packing Co., Ltd. - HAYASHI

The packaging concept is based on the theme of full moon gathering and Taiwan’s very first elevator department store – HAYASHI. 

The gift box uses bronze and brown as background color, complemented by wooden pointers to create the classic elevator look. The pointers point at different phases of the moon, signifying the connection of old history and memories. Two parts of the box can be put together to reveal the image of a full moon, reminding us the importance of family reunion as our time flies.

Oriental Packing Co., Ltd. - HAYASHI2.jpg

Design Agency Name: Oriental Packing Co., Ltd.
Organisation/Project Type: Agency, Published Commercial Design
Article Title: HAYASHI Pineapple Cake Gift Box
Brand / Project Name: HAYASHI
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight
Design Deliverables: Consumer Branding
Location: Taiwan
Market Country: Multiple Countries
Market Region: Global
Project Category: Fresh Food
Consumer Packaging Format: Box
Consumer Substrate / Material: Pulp Paper