Package Design Concept for Californian Bear Brand

Edgar Kirei - Rogue

Package design concept for Californian bear brand.
The naming "Rouge" comes from the collocation "rogue bear", the bear that wakes up during winter hibernation,
and is considered to be the most savage and dangerous one. This symbol represents the dark side that hides inside each and everyone of us and which is better to be kept out of the light.

Edgar Kirei - Rogue2.jpg
Edgar Kirei - Rogue6.jpg
Edgar Kirei - Rogue10.jpg

Design Agency Name: Edgar Kirei
Organisation/Project Type: Freelance, Published Self Promotional Design
Article Title: Package Design Concept for Californian Bear Brand
Brand / Project Name: Rogue
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Tone of Voice
Design Deliverables: Consumer Brand Identity, Consumer Graphic Packaging Design, Consumer Retail Brand Design
Location: Russia
Market Country: Multiple Countries
Market Region: North America
Project Category: Beer and Cider
Consumer Packaging Format: Bottle, Can
Consumer Substrate / Material: Metal