Packaging Design for Hans & Gretel from Greece
A.S. Antonia Skaraki - Hans & Gretel
When you want to taste the flavor of magic, you need exceptional packaging… That’s what we had to create for the Hans & Gretel brand (candy stores), through a creative concept that could merge the magic of tastiness with the magic of design.
Influenced by fairy tales, stories and myths, we used dreamy patterns, bold colors and maximal design elements to create eye-catching visuals, trigger indulgence and turn consumers into adventurous travelers in a land of sweetness. There is no magic formula for the creation of a powerful packaging design… but with some harmonious and positive vibes, we managed to promote the uniqueness of the brand and travel everyone to a fairy-tale world. Because we all want to hold a tempting cup and an enchanting bag; we all want to carry a piece of magic with us!
Design Agency Name: A.S. Antonia Skaraki
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Packaging Design for Hans & Gretel from Greece
Brand / Project Name: Hans & Gretel
Project Type: Consumer Brand Redesign, Consumer Brand Rejuvenation, Consumer Brand Refinement
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Tone of Voice
Design Deliverables: Consumer Branding, Consumer Rebranding, Consumer Brand Identity, Consumer Brand Guidelines, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Industrial Brand Design, Consumer Retail Brand Design, Consumer Brand Advertising
Market Country: Greece
Market Region: Europe
Project Category: Entertainment, Frozen Food
Consumer Packaging Format: Bag, Bowl, Box, Cup, Sleeve, Wrap
Consumer Substrate / Material: Plastic, Pulp Paper