Elite Corporate Branding
Shake Design - Elite
When Elite decided to develop a brand identity and graphic language, we took the lead on the project, ultimately creating a clear voice for the sweets market leader, house of brands.
The challenge was to create a distinct anchored brand mark, to be applied on all of the Elite brands, which are different from one another.
We established an iconic illustrative style that complements the food appeal and nature of Elite, allowing representation of each brand and sub-brand, while leaving room for flexibility to change from product to product, depending on the ingredients, shapes and textures.
Design Agency Name: Shake Design
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Elite Corporate Branding
Brand / Project Name: Elite
External Design Credits: Creative director Maayan Reshef, Designers: Ohad Saad, Anita Goldstein,
Project manager : Einat Mitzmacher
Project Type: Corporate Brand Redesign, Corporate Brand Rejuvenation
Strategic Deliverables: Corporate Brand Strategy
Design Deliverables: Corporate Brand Identity System, Corporate Brand Guidelines
Market Country: Israel
Market Region: Middle East
Project Category: Food/Beverage
Corporate Brand Touchpoints: Architecture Interior, Retail Design, Signage, Branded Content, Brand Identity, Graphic Design, Illustration, Typography, Printed Marketing, Integrated Media