Imperiale, Maremma Spirit

Imperiale, Maremma Spirit / World Brand Design Society

Officina Grafica - Imperiale

Maremma is a tough land made by men and where bulls can become legends.
Like "Imperiale" the bull that give the name to this gin and who fought for his freedom and escaped from a fair in Florence in the '30s.

The label is printed on both sides in order to make to the packaging the desired connection between the animal and the land. A double history contained on a single sheet of paper.

This Gin want to be an homage to Imperiale's strength and will, so similar to the land where he was born and raised.

Imperiale, Maremma Spirit / World Brand Design Society
Imperiale, Maremma Spirit / World Brand Design Society

Design Agency Name: Officina Grafica
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Imperiale, Maremma Spirit
Brand / Project Name: Imperiale
Production Credits : Printer: Eurostampa, Foil: Leonhard Kurz
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Product Brand Architecture
Design Deliverables: Consumer Graphic Packaging Design
Location: Italy
Market Country: Afghanistan
Market Region: Europe
Project Category: Spirits
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass