Sustainable Packaging Concept for Toothpaste (student)

Sustainable Packaging Concept for Toothpaste (student) / World Brand Design Society

Allan Gomes - Coolpaste

COOLPASTE
• Academic project - Federal University of Minas Gerais
• Second year (4° semester) - 2011/2

The goal of the project was to develop a new concept for the packaging of toothpaste. Sustainable design was the main focus of the project, in which the Colgate brand was used as the object of study. The physical and graphics features of the product were redesigned so that the packaging has less impact on the environment. After an in-depth point-of-sale study, it was detected that the paper box could be eliminated without affecting the integrity of the product. Thus, the final proposal was hanging the product at point-of-sale, in addition to using recyclable and biodegradable materials to improving the environment.

Sustainable Packaging Concept for Toothpaste (student) / World Brand Design Society
Sustainable Packaging Concept for Toothpaste (student) / World Brand Design Society
Sustainable Packaging Concept for Toothpaste (student) / World Brand Design Society
Sustainable Packaging Concept for Toothpaste (student) / World Brand Design Society
Sustainable Packaging Concept for Toothpaste (student) / World Brand Design Society
Sustainable Packaging Concept for Toothpaste (student) / World Brand Design Society
Sustainable Packaging Concept for Toothpaste (student) / World Brand Design Society

Design Agency Name: Allan Gomes
Organisation/Project Type: Student, Non Published Concept Design
Article Title: Sustainable Packaging Concept for Toothpaste (student)
Brand / Project Name: Coolpaste
Project Type: Consumer Brand Creation, Consumer Brand Redesign
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Product Brand Architecture
Design Deliverables: Consumer Rebranding, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Location: Brazil
Market Country: Multiple Countries
Market Region: Global
Project Category: Health and Beauty
Consumer Packaging Format: Tube
Consumer Substrate / Material: Pulp Paper