Package Design for Sparkling Water Brand Pixie
Shake Design - Pixie
Creating a new, premium, up and coming brand of flavored sparkling water for young and urban partygoers.
The Objective was to design an entirely new and savvy brand system expressing a super cool, young and colorful, fashionable and urban lifestyle. The ability to choose for yourself, your personal flavor and style is a corner stone of this new brand- each flavor has several designs to choose from, that extends beyond beverage brand to fashion accessories, swimsuits ,beach-towels and more.
Our graphic solution was to develop an expressive and impactful graphic treatment, that corresponds with one’s desire to make a fashion statement.
The graphic illustration style is artistic and abstract, to reflect the spirit of the brand.
The result is a distinctive look for the whole collection, which was later used on fashion and accessory products sold online.
Design Agency Name: Shake Design
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Package Design for Sparkling Water Brand Pixie
Brand / Project Name: Pixie
External Design Credits: Creative director Maayan Reshef, Designers: Atara Yung, Project manager : Adi Ashkenazi
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Tone of Voice
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Graphic Packaging Design
Market Country: Israel
Market Region: Middle East
Project Category: Beverages
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass