Series of the Labels for the First Serbian Craft Brewery Kabinet

Series of the Labels for the First Serbian Craft Brewery Kabinet / World Brand Design Society

Kabinet Brewery Chooses the Artists - Kabinet Brewery

Our aim was to show that our beers were something completely different from all the available brands on the Serbian market. Since we were the first greenfield craft brewery in the Balkans it was important to differ from the start. Kabinet treat each beer as the character on its own, starting from the name, label, recipe as well as the little story that all take your taste buds on a very special trip. Each label is a canvas on its own and even though we of course guide the artists we still leave them a lot of freedom to express their individual styles. The beauty of the craft beer world is that is so authentic in its own expression and furthermore that it has no boundaries as our beers have traveled to 5 continents and 24 different countries. Our labels were awarded as Best series of labels in the region and in Serbia.

Series of the Labels for the First Serbian Craft Brewery Kabinet / World Brand Design Society

Design Agency Name: No agency, Kabinet Brewery chooses the artists.
Organisation/Project Type: In-house, Published Commercial Design
Article Title: Series of the Labels for the First Serbian Craft Brewery Kabinet
Brand / Project Name: Kabinet Brewery
External Design Credits: All artists info is available on Art section of the Kabinet Brewery website
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Experience, Consumer Graphic Packaging Design
Location: Serbia
Market Country: Multiple Countries
Market Region: Europe
Project Category: Beer and Cider
Consumer Packaging Format: Bottle, Can, Keg
Consumer Substrate / Material: Glass, Pulp Paper