First Village of Bethany Wine Range

First Village of Bethany Wine Range / World Brand Design Society

Harcus Design - First Village of Bethany

This range of wines celebrate that Bethany was in fact the ‘first village’ settled in the famous wine region of Barossa Valley, back in 1842.

The tableaux is illustrated in folkloric ‘scherenschnitte’ style (the art of paper cutting). It traces the story of the early settlers of Bethany, from their journey across the oceans from Europe to South Australia - bringing their traditions and culture along with agricultural and wine knowledge - through to their village life in the Barossa Valley. With the bluestone hewn from the local quarry run by the Schrapel family, the villagers built the church and established the township surrounding Bethany Creek. In 1852 the first vines were planted on the Schrapel Family Vineyards in Bethany, igniting a passion that continues on today, six generations later.

All this history with vignettes of village life is illustrated drawing inspiration from traditional folk motifs and silhouettes as a continuing, connected narrative.

First Village of Bethany Wine Range / World Brand Design Society
First Village of Bethany Wine Range / World Brand Design Society
First Village of Bethany Wine Range / World Brand Design Society
First Village of Bethany Wine Range / World Brand Design Society
First Village of Bethany Wine Range / World Brand Design Society
First Village of Bethany Wine Range / World Brand Design Society

Design Agency Name: Harcus Design
Organisation/Project Type: Agency, Published Commercial Design
Article Title: First Village of Bethany
Brand / Project Name: First Village
External Design Credits: Stephen Clarke Photographer
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Tone of Voice, Consumer Product Brand Architecture
Design Deliverables: Consumer Rebranding, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Location: Australia
Market Country: Australia
Market Region: Oceania
Project Category: Wine
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Pulp Paper