Page Hotels & Page Common Unveil a New Page
Spectra - Page Hotels & Page Common
Page Hotels is a new design hotel brand, providing high-quality stays with a service spirit that is real, approachable and knowledgeable. Page aims to connect people to people, inspire and satisfy the need of modern travellers for the authentic and the locally-tuned, with properties that are immersed in interesting neighbourhoods and that embody their surroundings.
Page148 is the new chapter of Page Hotels, located at the heart of Hong Kong and Page8 in London is sat to be opened end of 2019. Both hotels consist of Page Common, an artisanal coffee house that disrupts traditional hotel lobby concept.
Spectra has created the brand from scratch – from strategy to design, from naming to bringing the experience to life. Everything weaves under the strong Page brand design, classy aesthetics with contemporary and witty touch. When Spectra struck on the name "Page", the inspiration
for the brand’s look and feel came instantly: images of beautifully-bound books.
Starting with a modern serif typeface – which brought a classy, urban feel – Spectra then worked to build out the identity, with a logomark takes its inspiration from the spine of a book, the "page number" naming system created based on the street numbers, as well as stationery and amenities designed around a dictionary concept.
Page Hotels is the Home of Urban Explorers.
Design Agency Name: Spectra
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Unveil a New Page
Brand / Project Name: Page Hotels & Page Common
Project Type: Corporate Brand Creation
Strategic Deliverables: Corporate Research / Insight, Corporate Brand Strategy, Corporate Brand Naming, Corporate Product Naming, Corporate Tone of Voice, Corporate Brand World, Corporate Product Brand Architecture
Design Deliverables: Corporate Brand Identity, Corporate Branding, Corporate Brand Creation, Corporate Brand Identity System, Corporate Brand Guidelines, Corporate Brand Experience, Corporate Graphic Design, Corporate Brand Digital Design
Location: Hong Kong
Market Country: Multiple Countries
Market Region: Global
Project Category: Hospitality
Corporate Brand Touchpoints: Architecture Interior, Retail Design, Signage, Branded Content, Brand Identity, Copy Writing, Experiential, Graphic Design, Iconography, Illustration, Packaging Design, Photography, Typography, Printed Editorial Media, Printed Promotional, Printed Stationary, Printed Marketing, Digital Animation, Digital Application, Digital Marketing, Digital Website