Bilingual Packaging Design for Melon Seeds and "Go" Board Game

Bilingual Packaging Design for Melon Seeds and "Go" Board Game / World Brand Design Society

Holden Kao Design - Go Seeds

Melon seeds have been a traditional Chinese snack put out in family gatherings for centuries and the traditional game “Go” also has a history that dates back for more centuries. By combining the two into one single package, Go Seeds provides both aspects of snacking and playing. The container opens up, holding four packets of seeds held in place by two trays, which can be used as platters to hold the seeds and discard of shells. It also provides as containers to hold the “chess” pieces. By turning over the box and placing it flat, it becomes a 12x12 board game surface, perfect as a conversation starter or a party gift.

Bilingual Packaging Design for Melon Seeds and "Go" Board Game / World Brand Design Society
Bilingual Packaging Design for Melon Seeds and "Go" Board Game / World Brand Design Society
Bilingual Packaging Design for Melon Seeds and "Go" Board Game / World Brand Design Society
Bilingual Packaging Design for Melon Seeds and "Go" Board Game / World Brand Design Society
Bilingual Packaging Design for Melon Seeds and "Go" Board Game / World Brand Design Society

Design Agency Name: Holden Kao Design
Organisation/Project Type: Student, Non Published Concept Design
Article Title: Bilingual Packaging Design for Melon Seeds and "Go" Board Game
Brand / Project Name: Go Seeds
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Location: Canada
Market Country: Canada
Market Region: Multiple Regions
Project Category: Snack
Consumer Packaging Format: Box, Sleeve, Tray, Sachet
Consumer Substrate / Material: Pulp Board, Pulp Paper