Italian Style Super Creamy Yoghurt

 Italian Style Super Creamy Yoghurt / World Brand Design Society

Coley Porter Bell - Muller Light Amore

Müller Light launches its first Italian-style super creamy yoghurt, Amore, offering health-conscious customers a special moment of ‘me time’ indulgence that is fat free.

The design communicates ‘delicious creamy indulgence, the Italian way’. We’ve taken inspiration from Italian ceramic artistry to bring to life the Italian heritage, quality and luxuriousness of the product. The darker blue colour palette cues luxury and positions the product within the premium super creamy yoghurt category, taking the customer to a more ‘indulgent’ evening experience.

Muller are initially launching with three flavours; Hazelnut, Lemon and Morello Cherry with more flavours expected later this year.

 Italian Style Super Creamy Yoghurt / World Brand Design Society
 Italian Style Super Creamy Yoghurt / World Brand Design Society
 Italian Style Super Creamy Yoghurt / World Brand Design Society
 Italian Style Super Creamy Yoghurt / World Brand Design Society
 Italian Style Super Creamy Yoghurt / World Brand Design Society
 Italian Style Super Creamy Yoghurt / World Brand Design Society
 Italian Style Super Creamy Yoghurt / World Brand Design Society
 Italian Style Super Creamy Yoghurt / World Brand Design Society

Design Agency Name: Coley Porter Bell
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Italian Style Super Creamy Yoghurt
Brand / Project Name: Muller Light Amore
External Design Credits: Illustration: Olga Ponomarchuk
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand
Naming, Consumer Product Naming, Consumer Tone of Voice, Consumer Brand World
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Brand Digital Design
Location: United Kingdom
Market Country: United Kingdom
Market Region: Europe
Project Category: Dairy
Consumer Packaging Format: Pot
Consumer Substrate / Material: Plastic