Olive Oil Packaging for Agricultural Cooperative of Kritsa

Olive Oil Packaging for Agricultural Cooperative of Kritsa / World Brand Design Society

Manos Siganos Design Studio - Kritsa Extra Virgin Olive Oil

The Agricultural Cooperative of the traditional Cretan village "Kritsa" is one of the oldest cooperative in Greece. They produce a high quality and one of the finest extra virgin olive oil. In order to export their product to the global market they proceeded to a new special packaging. The main guideline of the brief was focused to the harmonious coexistence of modern design that market requires with the traditional cretan character, the integral part of the village identity. We therefore decided to communicate what we were asked with a simply and clear way by illustrating a representation of the old way collection of the olives and applying it to a bottle with a special shape which gave a modern feeling to the overall package.

Olive Oil Packaging for Agricultural Cooperative of Kritsa / World Brand Design Society
Olive Oil Packaging for Agricultural Cooperative of Kritsa / World Brand Design Society
Olive Oil Packaging for Agricultural Cooperative of Kritsa / World Brand Design Society
Olive Oil Packaging for Agricultural Cooperative of Kritsa / World Brand Design Society

Design Agency Name: Manos Siganos Design Studio
Organisation/Project Type: Freelance, Published Commercial Design
Article Title: Olive Oil Packaging for Agricultural Cooperative of Kritsa
Brand / Project Name: Kritsa Extra Virgin Olive Oil
External Design Credits: Photographer: Thanassis Kaiafas
Production Credits : Silkscreen and Bottle: Kouvelas S.A.
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Graphic Packaging Design
Location: Greece
Market Country: Multiple Countries
Market Region: Global
Project Category: Cupboard Food
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass, Wood