“Louco” - A Crazy Design For A Wine That Breaks Patterns
M&A Creative Agency - Louco - António Saramago Filho
"Crazy is the one who doesn't want to be happy." And being happy is showing audacity and ambition to generate a "crazy" in the form of a wine, in tribute to everything that is light and young, bold and spontaneous. And so it arises António Saramago Filho's first "descendent", that decided to break patterns and show creativity, without forgetting his wine roots. Easy to drink, this relaxed and pleasant white wine is the first product for the new brand "Louco", between other projects that will arise, signed by António Saramago Filho. And there is a whole history at its origin. Starting with the "Crazy" letter, which represents the beginning of a new phase in life, to risk and make the leap towards the unknown. This was the wine's motto.
The label's design got inspiration to the Joker's hat in a direct allusion to the naming ("Louco") and graphic pattern association. With personalized lettering where the blue-green tones predominate, the hat is the main element, but the whole label's décor has a unique graphic, with an illusion of spiral optics. The bottle has no capsule, but a visible and personalized cork with the brand's image.
Design Agency Name: M&A Creative Agency
Organisation/Project Type: Agency, Published Commercial Design
Article Title: “louco” - A Crazy Design For A Wine That Breaks Patterns
Brand / Project Name: Louco - António Saramago Filho
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Graphic Packaging Design
Market Country: Portugal
Market Region: Europe
Project Category: Wine
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Pulp Paper