Packaging for Mama Tried Ale by Good City Brewing

Three-Headed Design - Mama Tried Ale

Mama Tried is a motorcycle show that takes place in Milwaukee, WI in February each year. There are multiple events surrounding the show including flat track racing, pre-parties and after parties. People travel to this event from all over and it's considered a good time to be had. The idea for this artwork was to create a different perspective aside from showcasing a motorcycle as the main focal point. The idea of a rider traveling to the show in February sounded brutal. It sounded like an accident waiting to happen (not many people actually ride to the show on their bikes unless it's obnoxiously warm which happens from time to time). So that's what we created; a rider who just traveled in the winter to the show, looking all beaten up, missing finger, missing parts, etc. But he made it and he's ready to party.

Three-Headed Design - Mama Tried Ale3.jpg
Three-Headed Design - Mama Tried Ale2.jpg

Design Agency Name: Three-Headed Design
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Packaging for Mama Tried Ale by Good City Brewing
Brand / Project Name: Mama Tried Ale
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Product Brand Architecture
Design Deliverables: Consumer Graphic Packaging Design
Location: United States America
Market Country: United States America
Market Region: North America
Project Category: Beer and Cider
Consumer Packaging Format: Can
Consumer Substrate / Material: Metal, Plastic