MTS Point Branding
Luminous Design Group - MTS Point Branding
MTS point is a boutique fashion store in Athens. Our design approach was built on creating an identity with a timeless approach, inspired by classic fashion brands characteristics.
The contrast of black and white defines the tone as the logo dominates, creating a strong monogram / crown. Bold typography is used to add hierarchy and consistency to the overall result.
Design Agency Name: Luminous Design Group
Organisation/Project Type: Agency, Published Commercial Design
Article Title: MTS Point Branding
Brand / Project Name: MTS Point Branding
Project Type: Corporate Brand Creation
Strategic Deliverables: Corporate Brand Strategy
Design Deliverables: Corporate Brand Identity, Corporate Branding
Market Country: Greece
Market Region: Europe
Project Category: Retail
Corporate Brand Touchpoints: Brand Identity, Graphic Design, Typography