Packaging Rebrand for Vit Levite fruit Waters
Afterhours - Vit Levite
Following a repositioning and reformulation, a relaunch of the Vit Levite sub-brand for the Indonesian market in order to bring to life the new product promise and experience in a lighthearted and inspiring way.
The new identity focuses on conveying the multi sensory qualities of the blend, its refreshing character and the sense of emotional uplift
that it delivers. The ingredients were put at the heart of the execution which features a dynamic composition of the fruit and botanical ingredients which appear to be interacting with the product through clear label printing.
The Levite sub-brand logo has been redesigned to project more personality and jauntiness. A further expression of the emotional lightness in both it’s name and the product experience.
Design Agency Name: Afterhours
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Packaging Rebrand for Vit Levite fruit Waters
Brand / Project Name: Vit Levite
External Design Credits: Fruit visualisation - Sandy Hunt
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Brand World
Design Deliverables: Consumer Rebranding
Location: United Kingdom
Market Country: Indonesia
Market Region: Asia
Project Category: Beverages
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Plastic