Firemans Light Real Ale Brewing Company

The Butler Bros - Firemans Light3.jpg

The Butler Bros - Firemans Light

Light beer doesn’t have a reputation for being quality beer. Real Ale Brewing has set out to change that by launching a light version of their flagship, Firemans 4. We were proud to work with them to create the packaging for Firemans Light, one of the very first from a Texas craft brewer to be sold as a “light beer.”

The Butler Bros - Firemans Light4.jpg
The Butler Bros - Firemans Light2.jpg
The Butler Bros - Firemans Light1.jpg

Design Agency Name: The Butler Bros
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Firemans Light
Brand / Project Name: Firemans Light Real Ale Brewing Company
External Design Credits: Creative Direction/Strategy: Marty and Adam Butler; Design: Barrett Fry, Brett Stiles, Alicia Pak; Copy: Jeremy Spencer
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Structural Packaging Design
Location: United States America
Market Country: United States America
Market Region: North America
Project Category: Beer and Cider
Consumer Packaging Format: Bottle, Can
Consumer Substrate / Material: Glass