Packaging Design for Limited Edition Summer Flavours

OPEN Total Brand Experience - PRIGAT Summer Serie1.jpg

OPEN Total Brand Experience - PRIGAT Summer Serie

For the tropical summer flavors OPEN was asked to design new labels with a distinct visual language that would capture the Israeli summer spirit of vacation, going out, camping. We used bright background colors to help these limited edition bottles pop out on the shelves (displayed along side the regular flavours) and a unique, young and "instagram-y" design to each of the flavors.

OPEN Total Brand Experience - PRIGAT Summer Serie3.gif
OPEN Total Brand Experience - PRIGAT Summer Serie2.jpg

Design Agency Name: OPEN Total Brand Experience
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Packaging Design for Limited Edition Summer Flavours
Brand / Project Name: PRIGAT Summer Serie
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand World
Design Deliverables: Consumer Graphic Packaging Design
Location: Israel
Market Country: Israel
Market Region: Middle East
Project Category: Beverages
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Plastic