Sew & Sew Wines, Sashiko Series

Sew & Sew Wines, Sashiko Series / World Brand Design Society

David Byerleee Design - Sew & Sew Wines

A youthful and punchy representation for Sew & Sew Wines' new Sashiko Series. This series of South Australian wines, is positioned at an accessible price bracket, ready to be enjoyed here and now. 

The label designs feature different decorative stitch-work on each of the labels. Each stitch is enhanced by a raised matt varnish to emulate real stitching. The designs were inspired from traditional Japanese pattern-work called 'Sashiko'; a form of decorative reinforcement stitching for clothing and textiles.

Sew & Sew Wines, Sashiko Series / World Brand Design Society
Sew & Sew Wines, Sashiko Series / World Brand Design Society
Sew & Sew Wines, Sashiko Series / World Brand Design Society
Sew & Sew Wines, Sashiko Series / World Brand Design Society

Design Agency Name: David Byerleee Design
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Sew & Sew Wines, Sashiko Series
Brand / Project Name: Sew & Sew Wines
External Design Credits: Folio Photographer
Production Credits : Printing by Label Partners
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Product Naming, Consumer Product Brand Architecture
Design Deliverables: Consumer Branding, Consumer Brand Identity, Consumer Graphic Packaging Design
Location: Australia
Market Country: Australia
Market Region: Multiple Regions
Project Category: Wine
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Pulp Paper