Good Sunday Packaging and Brand Identity

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 ZOCA - Good Sunday

Good Sunday, is built on one simple principal, simplicity and it was ZOCA's task in creating a meaningful brand identity and packaging system that would capture Good Sunday's minimalist and beautiful culture. The modernistic and simplistic approach on the packaging was a process that took various refinements until it felt authentic to Good Sunday's ethos. The ultimate goal for the brand identity and packaging was to convey a celebration of simplicity and the power within the experience and that brings people and friends together. Deliverables included; a brand identity system, packaging design, print materials and social media assets.

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Design Agency Name: ZOCA
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Good Sunday Packaging and Brand Identity
Brand / Project Name: Good Sunday
External Design Credits: Christian Karayannides
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand World
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Identity System, Consumer Graphic Packaging Design
Location: Canada
Market Country: Canada
Market Region: North America
Project Category: Spirits
Consumer Packaging Format: Can
Consumer Substrate / Material: Metal