Reviving the Forsaken River Spirit

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Laxalt & McIver - Forsaken River Rye Patch Whiskey

We like a good whiskey. Especially when it’s smoked and made of the finest quality ingredients just down the way from our Reno studio. We revived the Forsaken River brand with a new visual identity and family of packaging, including wood veneer engraved labels.

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Design Agency Name: Laxalt & McIver
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Reviving the Forsaken River Spirit
Brand / Project Name: Forsaken River Rye Patch Whiskey
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Research / Insight, Consumer Product Brand Architecture
Design Deliverables: Consumer Rebranding, Consumer Brand Identity, Consumer Brand Identity System, Consumer Brand Guidelines, Consumer Graphic Packaging Design, Consumer Retail Brand Design, Consumer Brand Advertising
Location: United States America
Market Country: United States America
Market Region: North America
Project Category: Spirits
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass, Wood