Brand and Identity for Las Frescas Salad Bar

Provincia Estudio Creativo - Las Frescas Brand and Identity1.jpg

Provincia Estudio Creativo - Las Frescas Brand and Identity

Las Frescas is the first Salad Bar in Cusco, Peru. Its founders propose healthy non-restrictive food. 
Here, quinoa and bacon can exist under the same plate if one wants to. For us, that carelessness and freshness around food were translated into perfect differentiating attributes. That's why we chose "Las Frescas" as the name for the salad bar in the honor of the vegetables, the original and a certain effrontery. These adjectives merge with each other in their brand identity. 

We designed a dynamic logo, an irreverent voice and characters we named "Frescuritas". They are bold and carefree, and they personify the brand's voice. 

In 2019, Las Frescas was crowned by the international digital press as one of the most recommended restaurants in the city of Cusco.

Provincia Estudio Creativo - Las Frescas Brand and Identity2.jpg
Provincia Estudio Creativo - Las Frescas Brand and Identity3.gif
Provincia Estudio Creativo - Las Frescas Brand and Identity4.jpg
Provincia Estudio Creativo - Las Frescas Brand and Identity5.jpg
Provincia Estudio Creativo - Las Frescas Brand and Identity6.jpg
Provincia Estudio Creativo - Las Frescas Brand and Identity7.jpg
Provincia Estudio Creativo - Las Frescas Brand and Identity8.jpg
Provincia Estudio Creativo - Las Frescas Brand and Identity9.jpg
Provincia Estudio Creativo - Las Frescas Brand and Identity10.jpg
Provincia Estudio Creativo - Las Frescas Brand and Identity11.jpg
Provincia Estudio Creativo - Las Frescas Brand and Identity12.jpg
Provincia Estudio Creativo - Las Frescas Brand and Identity13.jpg
Provincia Estudio Creativo - Las Frescas Brand and Identity14.gif

Design Agency Name: Provincia Estudio Creativo
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Brand and Identity for Las Frescas Salad Bar
Brand / Project Name: Las Frescas Brand and Identity
External Design Credits: Photography Jairo Cubas , Illustrator Miguel Manrique 
Production Credits : Printer Pedro Pelayo
Project Type: Corporate Brand Creation
Strategic Deliverables: Corporate Brand Naming
Design Deliverables: Corporate Brand Identity, Corporate Branding, Corporate Brand Creation, Corporate
Graphic Design
Location: Peru
Market Country: Peru
Market Region: South America
Project Category: Food/Beverage
Corporate Brand Touchpoints: Brand Identity, Illustration, Service Design, Printed Stationary, Digital Animation