Brand and Packaging Design for Bakery
Asprey Creative - Irrewarra Sourdough
Irrewarra is a successful bakery in regional Victoria, Australia with a huge following, genuine heritage and, when they approached us, a clear need for a prouder, more confident brand strategy.
We took a holistic approach to reinventing Irrewarra’s brand and packaging. We improved the brand’s expression by simplifying and modernising messaging across all their touchpoints. We reinterpreted the brand mark without detracting from its heritage, consolidated brand expression across secondary product ranges and refined brand language to tell a more engaging story of quality ingredients and pride of place.
Design Agency Name: Asprey Creative
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Brand and Packaging Design for Bakery
Brand / Project Name: Irrewarra Sourdough
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Tone of Voice
Design Deliverables: Consumer Rebranding, Consumer Brand Identity System, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Market Country: Australia
Market Region: Oceania
Project Category: Bakery
Consumer Packaging Format: Bag, Sleeve
Consumer Substrate / Material: Plastic, Pulp Paper