Brava Studio Branding

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The Creative Union - Brava Studio

The branding developed is inspired by movement, flexibility, and lines. A contemporary brand that can be adapted in many ways. The crafted brand logo represents a “B” but also forms a fluid abstract outline of a dancer in motion. The typography used is tall and elegant to mimic the graceful nature of the art of dance and the mastery of movement, gender neutral and resonating well for both males and females of all ages. The brand language is contemporary, bold and plays with enlarged letters overlapping black and white imagery. For the interior space, we drew inspiration from the streets of an urban city where you would find professional dance studios in funky parts of town. We used mixed materials treated in a sophisticated and elegant way. Woods, concrete, white bricks.

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Design Agency Name: The Creative Union
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Brava Studio
Brand / Project Name: Brava Studio
Project Type: Corporate Brand Creation
Strategic Deliverables: Corporate Brand Strategy, Corporate Brand Naming, Corporate Tone of Voice, Corporate Product Brand Architecture
Design Deliverables: Corporate Brand Identity, Corporate Branding, Corporate Brand Creation, Corporate Brand Identity, Corporate Brand Identity System, Corporate Brand Guidelines, Corporate Brand Experience, Corporate Retail Brand Design, Corporate Brand Digital Design
Location: Qatar
Market Country: Qatar
Market Region: Middle East
Project Category: Entertainment
Corporate Brand Touchpoints: Architecture Interior, Brand Identity, Graphic Design, Printed Stationary, Digital Social Media, Digital Social Media Campaign