Logo and Label Design for Craft Brewery

Matias Harina - Paycer Craft Beer2.jpg

Matias Harina - Paycer Craft Beer

Peycer is a craft brewery located in Dolores city, in Buenos Aires province, Argentina. In this case my job was to design the logotype and labels for their first three styles. The main idea was to transmit the country spirit, traditions and rustic charm of this region.

Matias Harina - Paycer Craft Beer3.jpg
Matias Harina - Paycer Craft Beer6.jpg

Design Agency Name: Matias Harina
Organisation/Project Type: Freelance, Published Commercial Design
Article Title: Logo and Label Design for Craft Brewery
Brand / Project Name: Paycer Craft Beer
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Tone of Voice
Design Deliverables: Consumer Brand Creation, Consumer Brand Identity, Consumer Graphic Packaging Design
Location: Argentina
Market Country: Argentina
Market Region: South America
Project Category: Beer and Cider
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Pulp Paper