Nourishables Packaging Design Healthy Snack Brand
Stratedgy - Nourishables Brand Project
A venture of healthy snacks by Pooja Makhija, renowned nutritionist in India.
We zeroed in on a brand identity that is bold yet the rounded font gives a sense of innocence and freshness.
The logo itself symbolises - healthy, happy and goodness.
Nature presents to us a colour palette in it’s most natural and high definition form.
Taking inspiration from the various hues in the sky during sunset and sunrise we devised a colour story and divided it into colour patches for each of the variants. The seamless transition from one colour to another shows how nature strikes it’s perfect balance and harmony in colours.
The simple yet informative iconography reasserts the brand values and is used to attract attention to details without it being too wordy for a customer to read through.
Seal of goodness:
Pooja Makhija, the name itself is a brand in the market. Her word has become synonymous to health and goodness amongst the customer, thus a stamp on the packaging was designed to authenticate the ‘honest to goodness’ motto that the brand ‘nourishables’ stands for.
It’s a mark of promise, quality and genuinely healthy product from Pooja Makhija herself.
Design Agency Name: Stratedgy
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Nourishables Packaging Design Healthy Snack Brand
Brand / Project Name: Nourishables Brand Project
External Design Credits: Krupa Kapadia
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Tone of Voice
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Identity System, Consumer Brand Guidelines, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Retail Brand Design
Market Country: India
Market Region: Asia
Project Category: Cupboard Food
Consumer Packaging Format: Pouch
Consumer Substrate / Material: Plastic