Branding for a Mexican Ice Cream Bakery

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Savia Agencia - Amoret Ice Cream Bakery

Amoret is an ice cream bakery where all desserts are made with the heart.
Owned by two Mexican women inspired by a typical pastry called“concha, they’ve created the new versión of an ice cream sandwich filling conchas with ice cream.

It’s brand Identity it's all about love, the logo is the contraction of a heart and the brand initial letter "A". All of it's communication is sensitive and romantic, every piece talks to costumers with beautiful quotes that make them feel loved.

"Amoret," comes the contraction of the Frech word "îamourette", diminutive of love. A little love translates into an instant of happiness, that moment when you feel in the clouds, something compared to the moment when your tasting a delicious dessert.

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Design Agency Name: Savia Agencia
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Branding for a Mexican Ice Cream Bakery
Brand / Project Name: Amoret Ice Cream Bakery
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming
Design Deliverables: Consumer Brand Identity
Location: Mexico
Market Country: Mexico
Market Region: North America
Project Category: Bakery
Consumer Packaging Format: Cup
Consumer Substrate / Material: Plastic, Pulp Carton, Pulp Paper