Brand Identity and Packaging Design for Vegan Products
Podpunkt Branding Studio - Vege Sisters
Vege Sisters–brand identity and packaging design for vegan products: cashew cheeses, cashew creamy and vegan „parmesans”. The projects reflects the vegan character of the products and variety of flavors: classic with red pepper, classic with cumin, fenugreek and dried mushrooms, chipotle peppers, dried tomatoes wild garlic, smoked salt with nori, tahini.
We created illustrated characters – animals (the vegan community is an animal lover :). Each character has attributes that correspond with the product taste, helping customers find what they are looking for.
At this moment The Vege Sisters product line has 3 categories of product–each of them have very strong design link with the brand identity, but at the same time is strongly different–has its own visual personality. The boxes of each group are easily recognizable – for the cashew cheeses we chose to play with illustrated animal characters; for creamy products we created the plants graphic motifs; for the „parmesans” we built the culinary landscape.
The plant taste is very rich and the Vege Sisters identity & packaging shows that.
Design Agency Name: Podpunkt Branding Studio
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Brand Identity and Packaging Design for Vegan Products
Brand / Project Name: Vege Sisters –branding and packaging
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Brand World
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Retail Brand Design
Market Country: Poland
Market Region: Europe
Project Category: Fresh Food
Consumer Packaging Format: Bowl, Box
Consumer Substrate / Material: Plastic, Pulp Paper