Brand Identity For An Artisan Gluten-Free Bakery

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Concert - Nonie's Food

Nonie Dwyer is renowned in Sydney foodie circles as the go-to gluten-free artisan baker. 

Through wholesale distribution to select cafes and restaurants, her gluten-free breads, in particular, have earned her a loyal army of adoring fans, from coeliacs to non-coeliacs alike. 

A decision to extend her offering, beyond wholesale to retail, meant Nonie needed to refresh her brand. 

After spending extensive time behind the scenes with Nonie, it became clear that her ingredients 
were chosen with care, that everything was made by hand and with such meticulous attention to 
detail that it was patently obvious that if the identity didn’t capture these qualities it would fall short.

The simple truth was what was required. 

By painstakingly representing the ingredients in each of her products, the brand identity could be a direct representation of the care and attention to detail that goes into each of her beautiful handmade creations.

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Design Agency Name: Concert
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Brand Identity For An Artisan Gluten-Free Bakery
Brand / Project Name: Nonie's Food
External Design Credits: Photographer: Foliolio, Melbourne VIC Australia
Production Credits : Letterpress printer: Artisan Press, Byron Bay NSW Australia
Project Type: Corporate Brand Creation
Strategic Deliverables: Corporate Research / Insight
Design Deliverables: Corporate Branding, Corporate Brand Creation, Corporate Graphic Design, Corporate Retail Brand Design, Corporate Brand Digital Design
Location: Australia
Market Country: Australia
Market Region: Oceania
Project Category: Food/Beverage
Corporate Brand Touchpoints: Retail Design, Signage, Branded Content, Brand Identity, Graphic Design, Illustration, Packaging Design, Typography, Printed Clothing, Printed Promotional, Printed Stationary, Printed Marketing, Digital Promotional, Digital Website