Palo Túnel El Aperitivo de Mallorca

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Símil - Palo Túnel

 Our challenge was to redesign one of Mallorca’s most iconic drinks, adding premium cues and archive elements to reconnect the brand to the family owners whilst modernising the design.

Antonio Nadal Distillery, has been distilling spirits since 1898. Palo Túnel is a popular dark, almost black, aperitivo of botanical-medicinal origins. It is made with caramelised sugar and extracts from gentian root and china-bark.

Our solution is an ornamental label that celebrates the origins of the brand whilst maintaining its heritage. Nineteenth-century graphics are balanced with a contemporary colour palette to produce an iconic, modern bottle for an extraordinary aperitivo.Pa

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Design Agency Name: Símil
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Palo Túnel - El Aperitivo de Mallorca
Brand / Project Name: Palo Túnel
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Product Brand Architecture
Design Deliverables: Consumer Brand Identity, Consumer Graphic Packaging Design
Location: United Kingdom
Market Country: Spain
Market Region: Europe
Project Category: Spirits
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass