Brand Identity for Sustainable Artisan Made Home Decor

Brand Identity for Sustainable Artisan Made Home Decor / World Brand Design Society

Provincia Creative Studio - Ama Connection Brand Identity

Ama’s promise is a true connection between artisans around the globe and the everyday consumer. This concatenation of heterogeneous identities, which Ama remarks, was also present on its birth process. Laura and Daniella - the creators of Ama - come from various experiences involving many places: New York, Italy, Peru, India and many others that are added as time goes by. Because of this, for us, it was almost instinctive the need for collaborating across the globe. Ama’s visual territory is made of the usual branding components as well as illustrations. They were commissioned to Jennifer Bouron, an amazing French artist who we added to our team for this project. These illustrations depict the day-to-day life over a carpet (Ama´s very first product). The finished result is a brand that we love for its one of a kind aesthetic and unifying spirit

Brand Identity for Sustainable Artisan Made Home Decor / World Brand Design Society
Brand Identity for Sustainable Artisan Made Home Decor / World Brand Design Society
Brand Identity for Sustainable Artisan Made Home Decor / World Brand Design Society
Brand Identity for Sustainable Artisan Made Home Decor / World Brand Design Society
Brand Identity for Sustainable Artisan Made Home Decor / World Brand Design Society
Brand Identity for Sustainable Artisan Made Home Decor / World Brand Design Society
Brand Identity for Sustainable Artisan Made Home Decor / World Brand Design Society
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Design Agency Name: Provincia Creative Studio
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Brand Identity for Sustainable Artisan Made Home Decor
Brand / Project Name: Ama Connection Brand Identity
External Design Credits: Jennifer Bouron Illustrator , Jairo Cubas Photographer https://jairocubasfotograf.wixsite.com/fotografia-aqp, Creative Director https://www.instagram.com/fernandamedinat/, Designer https://www.instagram.com/pamstares/
Production Credits : Impresso Printers , Shurtape tape 
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Naming, Consumer Brand World
Design Deliverables: Consumer Branding, Consumer Brand Identity, Consumer Brand Digital Design
Location: Peru
Market Country: Multiple Countries
Market Region: North America
Project Category: Household
Consumer Packaging Format: Box
Consumer Substrate / Material: Pulp Carton