Special Pale Ale Brand Update

Gordon Auld Illustration and Design - SPA Special Pale Ale3.jpg

Gordon Auld Illustration and Design - SPA Special Pale Ale

Re-Design and brand updated of SPA - Special Pale Ale

Gordon Auld Illustration and Design - SPA Special Pale Ale2.jpg

Design Agency Name: Gordon Auld - Illustration and Design
Organisation/Project Type: In-house, Published Commercial Design
Article Title: Special Pale Ale Brand Update
Brand / Project Name: SPA - Special Pale Ale
External Design Credits: Ryan Edwardson - Videography
Project Type: Consumer Brand Rejuvenation
Strategic Deliverables: Consumer Brand Strategy, Consumer Product Brand Architecture
Design Deliverables: Consumer Branding, Consumer Rebranding, Consumer Brand Identity, Consumer Graphic Packaging Design
Location: Canada
Market Country: Canada
Market Region: North America
Project Category: Beer and Cider
Consumer Packaging Format: Can
Consumer Substrate / Material: Metal